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DA Bicol promotes brown rice consumption

PILI, Camarines Sur--Pursuant to its “Riceponsible” campaign, the Department of Agriculture (DA) Bicol regional office here has partnered with Philippine Rice Research Institute (PhilRice) in the launch on Monday of the "Brown4good Challenge" advocacy that aims to utilize the social media as a vehicle to promote the use of brown rice as part of the daily food consumption of each Filipino family.

PhilRice-Bicol Senior Science Research specialist Rona Dollentes enumerated that there is a need to promote the goodness of brown rice: for our health, for the farmers since brown rice production can double their income, for the country since it will promote rice sufficiency and for the Filipinos for it will give them their much needed nourishment.

DA Bicol officer in charge Elena B. De Los Santos has enjoined everyone to take an active part in disseminating the information by using the #brown4good and #region5 hastags to popularize the utilization of brown rice by tagging every friends and relatives to join the said challenge via Facebook and other social networking sites.

“DA is promoting the utilization of brown rice since it carries with it a lot of nutritional values. It has high protein content, dietary fiber, Vitamin V and E and many other nutritional worth as compared to white rice. I wish to thank our stakeholders who came over to witness this launching, and the members of the media as our partners in disseminating this valuable information to everyone,” De Los Santos said.

DA is aiming to reach 50,000 hashtags until October 21 in time for the National Rice Awareness month this coming November. For every hashtag, there will be one less fortunate Filipino who will be fed.

DA Bicol regional spokesperson Emily Bordado stated that the basic premise of the challenge is for every consumers to take a photo of the brown rice, either while cooking it or eating it in their favorite restaurants or at home, then take a selfie or post the brown rice in their FB or any social media accounts like Instagram or twitter using the caption #Brown4 good #Region5.

The campaign also endeavors to increase the production of brown rice in the country and help heal the nourishment deficiency amongst millions of Filipinos.

Brown rice is not a variety but a paddy or white rice that did not go through the intensive polishing that made it retain the bran that also contributes to its brown color. It was also found out that brown rice helps reduce the risk for Type II diabetes, contains lower glycemic index as compared to white rice and has higher dietary values among others. (by Ana-Liza Macatangay/PIA5)




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