Nuances of social media in entrepreneurship

MANILA -- The boom of social media has been a serious game-changer in entrepreneurship. Knowing the nuances of each social media platform can be crucial in upping up your game as a start-up.

Data from We Are Social Singapore revealed that 42 million Filipinos are active social media users with a 42 percent level of penetration in 2015. The same data showed that Filipinos spend an average of 4 hours and 15 minutes daily in social media.

It might not come as a surprise then that the Philippines is branded as the social media capital of the world.

RJ Ledesma, co-founder of Mercato Centrale group of night markets, cited the need to understand social media and how it can be utilized as a marketing tool for your budding business.

"No business can be purely offline. We are as much an online business as we are an offline business," said Ledesma on Thursday during the Asus Business Workshop at Century City Mall in Makati City.

The Mercato pioneer said a business must have a strong online component, and therefore social media strategy has to be more holistic.

For instance, the micro-blogging platform of Twitter is suited for interactions with customers, said Ledesma. You can reply to queries, monitor feedback, and even retweet positive comments of customers.

Instagram, on the other hand, leans more on the artsy side of business promotion, he noted. Sharing creative photos or videos, following a unifying concept for your feed, can pique the interests of new customers.

Meanwhile, the multimedia app Snapchat can heighten their curiosity with glimpses of behind-the-scenes.

He also said video-sharing website Youtube is the best platform to share success stories and simple "how-to"s related to your business, and the widely-used Facebook is a newspaper of sorts for all platforms.

Ledesma said most successful businesses always look for different opportunities to innovate. (PNA)

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