The Rodeo Masbateño Inc. (RMI), organizer of the festival, launched the celebration in February with an immediate assurance of support from the MGP.
The Rodeo Masbateno is the province's biggest tourism attraction held every second week of April.
Gene Gregorio, MGP communications director, said the company's active participation in the annual Rodeo festival is in line with its corporate social responsibility to promote tourism in the province for the common good of the Masbatenos.
The festival will start on April 5 and will end on April 18, however, the Rodeo finals will be on April 14-18.
The celebration will highlight competitions in cattle wrestling on foot, cattle wrestling on horseback, bull whipping, load carrying relay, cattle lassoing on horseback, carambola, casting down, bull riding and herding competitions.
It will also showcase, trade fair and livestock show which organizers claim to be the largest sports festival in the country.
MGP will also sponsor one of the nightly activities at the Rodeo Grand Stand (the Filminera Night) -- a beer plaza amusement with live performing bands to entertain the public.
The festival will start with a short horse parade with real-life cowboys demonstrating their whip-cracking skills down the street,
The RMI officers are led by Judge Manuel Sese as president.
Other events in the two-week festivities are parade of western-inspired floats and establishments, beef cooking contest, calesa ride and ranch tour, and the search for Mr. and Ms. Rodeo Philippines. (PNA)